PhysMath Central Blog
Wednesday Jul 30, 2008
Why scholarly publishers should blog
Ginny Hendricks writes on the 'Marketing Publishers' blog:
Scholarly publishers should blog for the same community engagement and reputation management reasons as any corporation:
- Open and more frequent dialogue with customers.
- Release news and comment faster.
- Influence perceptions.
- Other influential blogs will link to you.
- You become an authority in your field.
All of which got me thinking, which other publishers blog? Nature, PLoS, BioMed Central. Any others? Is the ethos of open access more in keeping with the openess blogging?
I will also follow Ginny's advice and start blogging again. Sorry for the large gap in postings, but holidays don't take themselves you know.
Posted by Chris Leonard at 15:03 Comments (1)
Post a Comment:
Here are two blog posts from 2006 (one, two) listing STM publishers with blogs, including your old blog.
I hope you can find some more!
Peter
Posted by Peter Suber on July 31, 2008 at 08:28 PM BST #